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WHY ATTEND
Join us for an in-person training day focused on attracting, engaging, and recruiting new teachers for 2024/2025.
This workshop is designed to give you the insights needed to navigate today's educational landscape. Key topics include understanding the Campus Talent Ecosystem, using the Campus Talent Scorecard to assess strengths and challenges, and connecting with Generation Z students.
By participating, you will also learn how to refine your employer brand and create engaging stories. We'll cover strategies for selecting the right campuses and building strong campus relations, equipping you with the tools for successful recruitment and outreach.
Where: 245 Eglinton Avenue East, Suite 430 (Applytoeducation headquarters) map
WHO SHOULD ATTEND
HR staff with responsibility for hiring and those who sit on hiring committees in a school board setting including human resource staff, principals and vice principals.
WORKSHOP FACILITATOR
Graham Donald
Brainstorm Strategy Group Inc.
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Graham Donald is one of North America's leading experts on attracting, recruiting, and engaging students and graduates. He founded Brainstorm Strategy Group in 2003 to focus on improving students' school-to-work transition by advising both the employers that hire students and the educators who support their career development on campus.
His clients have included McGill University, Sheridan College, University of Toronto, Simon Fraser University, UBC, Rutgers University, George Brown College and many others as well as corporate clients including KPMG, Deloitte, and CIBC. He chairs several conferences and training programs annually including the Strategic Enrolment Marketing & Management Forum (SEMM Conference), the Campus Recruitment Academy, and the Employer Engagement Academy. He also speaks regularly at conferences across the US and Canada.
Graham Donald is the lead researcher on Brainstorm's annual survey of students which has gained insights from more than 400,000 participants over the past twenty years. He received both his BA and MBA from the University of Toronto.
PRICING INFORMATION
Price Includes: Coffee/tea, drinks, snacks throughout the day, a full lunch, and cocktail hour.
1 person: $895 + tax
2+ persons: $795 + tax per person
To register or for more information, contact Christina Hemeon at chemeon@applytoeducation.com or 416-932-6781 to register
AGENDA
9:30 - 9:45 am - Arrival
Please arrive early to have time to settle and enjoy a light breakfast, coffee, tea, and juice provided by ApplyToEducation.
10:00 - 10:30 am - Introductions
In this program, participants will learn alongside dozens of other recruiters from boards of education across Canada. We’ll start by introducing everyone and throughout the program there will be opportunities to share and discuss experiences and ideas among peers.
10:30 - 10:45 am - Understanding the Campus Talent Ecosystem
Campus recruitment and early talent management comprises many interconnected parts that affect the success of any student hiring program. Understanding the Campus Talent Ecosystem provides a structure for better understanding all these components to allow recruitment leaders to better evaluate their efforts, identify key challenges, and create action plans to support improvements and seize opportunities.
10:45 - 11:30 am - Evaluating Your Strengths, Challenges & Opportunities with the Campus Talent Scorecard
After being introduced to the Campus Talent Ecosystem, participants will complete the Campus Talent Scorecard. This simple online “audit” provides a very quick and simple method to understand the strengths of your campus programs and also to prioritize changes and investments for making improvements.
11:30 - 12:15 am - How Well Do You Know Gen Z? Understanding Today’s Education Students
Understanding the next generation of employees is critical to your success. While the next generations’ attitudes are always evolving, the pandemic has accelerated some of these changes in unforeseen ways. This presentation will feature exclusive highlights from the most recent research with more than 20,000 Canadian university and college students with a particular focus on the unique values and preferences of more than 850 students majoring in education programs.
12:15 - 1:15 pm - Lunch Break
1:15 - 1:45 - Employer Branding & Your Employee Value Proposition
How well do you understand employer branding and your employee value proposition? This workshop will simplify these concepts for you so you can focus on clearly defining – and communicating – the unique benefits of working for your organization.
1:45 - 2:15 pm - Developing Key Messages & Engaging Stories
Building on the concepts in the previous workshop, participants will begin to work on clearly defining the messages and stories that will connect prospective teachers with your unique organization. You’ll also have an opportunity to discuss these ideas with peers from across the country to learn more about how others are succeeding.
2:15 - 2:45 pm - Target Campus Selection & Campus Relations
The country is simply far too big to spread your key messages everywhere and via every channel. This workshop will focus on how you determine which campuses to partner with and how to build the relationships that will support your success.
2:45 - 3:30 pm - Keys to Success on Campus
This session will both recap some of the key concepts and ideas discussed throughout the day while also introducing some additional ideas and “best practices” that top employers use to attract, engage, and recruit students and new graduates.
3:30 - 4:00 pm- Creating Your Next Steps Action Plan
In this closing session, you’ll have an opportunity to set out some action plans to ensure you will make changes that will support incremental improvements to your program. We’ll follow a simple process to document actions – both very small and significantly bigger – that you will pursue over the weeks, months and year ahead. Your “Next Steps Action Plan” will ensure you make good use of your new learnings.
4:00 pm - 5:00 pm -Networking and Cocktail hour
